Your ROAS Looks Great. Your Profit Tells a Different Story.
We help e-commerce founders see what their agency can't show them: contribution margin ROAS, creative performance, and where profit is actually leaking.
7 years paid media expertise · $10M+ monthly ad spend managed · AI-powered, profit-first
The moment you knew something had to change
You’re not getting enough from your agency
The monthly report looks fine. ROAS is healthy. But profit margins are tighter than they used to be, and nobody can explain why. You’re paying for expertise you’re not receiving.
You want senior talent on your account
The person who pitched isn’t the person doing the work. Your account manager runs 40+ accounts. A junior made a mistake last month that a senior would have caught in five minutes.
Your agency isn’t AI-first
Your competitors are launching better creative, faster. They’re testing hooks, analysing what stops the scroll, iterating weekly. Your agency says “we’ll test some new creative next month.”
You don’t have visibility on performance
The monthly report arrives. A deck of slides that look polished but say nothing actionable. Generic charts, surface metrics, no real insights. You’re paying for expertise but getting a slideshow. You want to see what’s actually happening, not wait to be told.
The metrics that actually measure profit
Contribution Margin ROAS
After product costs, shipping, and returns. The number that tells you if ads are actually profitable.
Net Profit Per Order
What you keep after COGS, fulfilment, and ad cost. The only number that actually matters.
Return Rate by Source
If one traffic source drives high returns, that channel is destroying margin, even if ROAS looks fine.
Blended CAC vs LTV
Whether you’re acquiring customers profitably over time, or buying revenue at a loss.
Shopping Feed Quality
Feed quality directly impacts impression share and cost. Most agencies never audit it.
Hook Rate
Whether people are stopping to watch your video ads. If your hook doesn’t land, nothing else matters.
Know what's working before you spend more
Your in-house creative team needs direction, not guesswork. We deliver the data and frameworks they need to create ads that convert.
Hook Rate Analysis
Video ad performance broken down by opening frame. Know which creatives stop the scroll and which get ignored. With data, not guesswork.
Creative Fatigue Detection
Identifying when ads stop working before performance drops off a cliff. Catch fatigue early and rotate creative proactively.
Structured Creative Briefs
Actionable direction for in-house creative teams. Scored frameworks, hook recommendations, and angle-specific briefs your team can execute immediately. Not vague feedback. Structured direction.
Available individually or bundled together
Each service delivers standalone value. Bundle them for compounding insights.
Landing Page Audit
From $499
CRO-scored evaluation of your landing pages with prioritised fixes. Know exactly what’s costing you conversions, and what to fix first.
Outcome
A scored audit report with specific, prioritised recommendations your team can implement immediately.
Enquire about this serviceCompetitor Intelligence
From $599
Deep analysis of 3–5 competitors: ad messaging, positioning gaps, keyword strategy, and competitor reviews mined for hooks your brand can use.
Outcome
A competitive landscape report with specific positioning opportunities and messaging angles drawn from real customer language.
Enquire about this serviceTracking Health Audit
From $499
Can you trust your numbers? We scan your entire tracking setup to find broken tags, missing conversions, consent gaps, and data leaks that silently undermine your ad spend.
Outcome
Know exactly what's broken in your tracking, what data you're losing, and what to fix first.
Enquire about this serviceProduct Feed Audit
From $499
Comprehensive audit of your Shopping and Performance Max product feeds. Identifies suppressed SKUs, missing attributes, and quality issues that silently tank impression share.
Outcome
A prioritised fix list that recovers lost impressions and improves Shopping campaign performance.
Enquire about this serviceE-Commerce AI Discoverability Audit
From $499
Is your store visible to AI shopping agents? We audit your agents.txt, llms.txt, structured data, and product markup to ensure AI assistants can find, understand, and recommend your products.
Outcome
A readiness scorecard with specific fixes to make your catalogue discoverable by AI shopping assistants and agentic storefronts.
Enquire about this serviceE-Commerce Growth Check
Three reports designed to work together. The intelligence compounds.
Competitor Intelligence
from $599 separately
- 3–5 competitor deep dive
- Ad messaging analysis
- Positioning gaps & opportunities
- Keyword strategy audit
- Competitor reviews mined for brand hooks
E-Commerce AI Discoverability Audit
from $499 separately
- agents.txt / llms.txt / robots.txt review
- Structured data & product markup audit
- AI shopping agent visibility testing
- AI readiness scorecard with fixes
Product Feed Audit
from $499 separately
- Full feed quality assessment
- Suppressed SKU identification
- Missing attribute detection
- Impression share recovery plan
Reports individually: $1,597
Three reads plus a Findings Debrief connecting all findings into one action plan.
Not just research docs that sit in a folder
- Actionable briefs your creative team can execute today
- Competitive gaps mapped to specific opportunities
- Hook recommendations backed by performance data
- Delivered in 5 working days
We'll discuss the scope and make sure it's the right fit before you commit.
Full Visibility. Always On.
No more chasing updates or waiting for monthly PDFs. Your portal shows contribution margin ROAS, work completed, and what's happening right now.
The portal comes with ongoing management. The natural next step after the Growth Check builds trust.
From conversation to partnership
Discovery Call
We discuss your business, ad setup, and goals. An honest conversation to see if there’s a fit.
Growth Check
Your first real investment. Three reports that show exactly where you stand: competitor intelligence, product feed audit, and AI discoverability.
You Decide
The reports are yours. Share them with your team, hand them to your current agency, or act on them yourself. They work regardless of what you do next.
Go Further (If You Want To)
Some businesses want ongoing support. If that’s you, we’ll talk about partnership. If not, you keep everything.
What agencies report vs what actually matters
AI monitors
- Performance around the clock
- Return rate anomalies
- Feed quality issues
- Hook rate & creative fatigue
- Competitor movements
Humans decide
- Bid strategy changes
- Budget reallocation
- Creative direction
- Account structure
- Margin model adjustments
You get
- Profit-first reporting
- Real-time client portal
- Flat monthly fee
- Senior expertise on every decision
- Structured creative briefs
Frequently Asked Questions
Ready to get started?
Two ways to take the first step.
I know what I need
Pick a report. $499 gets you a scored, prioritised diagnostic of where you stand. Yours to act on however you choose.
Choose a reportHelp me choose
Not sure whether to start with your feed, your competitors, or your creative strategy? We’ll help you prioritise.
Book a free discovery call