Your Leads Look Good on Paper. Your Bank Account Says Otherwise.
We help service business owners see what their agency can't show them — cost per actual customer, lead quality by source, and where profit is leaking from the pipeline.
7 years paid media expertise · $10M+ monthly ad spend managed · AI-powered, profit-first
The moment you knew something had to change
Half your leads never become customers
The calls come in. The forms get filled. But when you look at actual booked jobs or appointments, half of them were tyre-kickers, wrong location, or looking for a price you’ll never compete on. Your agency reports cost per lead. Nobody’s talking about cost per actual customer.
You want senior talent on your account
The person who pitched isn’t the person doing the work. Your account manager runs 40+ accounts. Your budget is big enough to care about, but not big enough to get senior attention.
Your agency doesn’t understand your business
They run ads. But they don’t know your margins, your seasonal patterns, or which jobs are worth chasing. A plumber who does hot water replacements is a different business to one doing bathroom renovations — and the campaigns should reflect that.
You don’t have visibility on what’s working
The monthly report arrives. Impressions, clicks, cost per lead. But you can’t tell which campaigns are generating revenue and which are generating noise. You’re paying for expertise but getting a slideshow.
The metrics that actually measure profit
Cost Per Customer
After no-shows, tyre-kickers, and wrong-fit enquiries — the number that tells you if ads are actually profitable.
Lead-to-Sale Rate
Lead volume means nothing if your close rate from ads is 12%. The question is why — and where the other 88% dropped off.
Revenue Per Source
Not all channels attract the same customer. Google Search leads book bigger jobs. Meta leads book smaller ones. Your agency reports them the same.
GBP vs Paid Attribution
If your Google Business Profile calls are being attributed to your ad campaigns, your cost per lead looks better than it is. And your agency has no incentive to fix it.
Follow-Up Conversion
Speed-to-lead is the biggest conversion lever most service businesses ignore. If your CRM isn’t triggering follow-up instantly, you’re losing customers your ads already paid for.
AI Discoverability
When someone asks an AI assistant ‘best plumber near me’, are you in the answer? If your site lacks structured data and AI-readable content, you’re invisible to the next wave of search.
Know which leads are worth chasing before you spend more
Your team's time is the bottleneck. We deliver the data and systems to focus it on leads that actually convert.
Lead Source Analysis
Performance broken down by traffic source, keyword, and campaign. Know which leads become customers and which burn your team’s time — with data, not gut feel.
CRM & Pipeline Audit
Full audit of your lead-to-sale pipeline. CRM setup, lead routing, follow-up sequences, and attribution accuracy. If the pipeline is leaking, better ads just fill a broken bucket faster.
AI Discoverability Assessment
Is your business visible to AI assistants? We assess your structured data, Google Business Profile optimisation, and AI-readable content to ensure you’re discoverable in the next generation of search.
Available individually or bundled together
Each service delivers standalone value. Bundle them for compounding insights.
Landing Page Audit
From $499
CRO-scored evaluation of your landing pages with prioritised fixes. Know exactly what’s costing you conversions — and what to fix first.
Outcome
A scored audit report with specific, prioritised recommendations your team can implement immediately.
Enquire about this serviceCompetitor Intelligence
From $599
Deep analysis of 3–5 competitors: ad messaging, positioning gaps, keyword strategy, and competitor reviews mined for hooks your brand can use.
Outcome
A competitive landscape report with specific positioning opportunities and messaging angles drawn from real customer language.
Enquire about this serviceVoice of Customer Extraction
From $499
Customer language extracted from your reviews and your competitors’. The exact phrases, pain points, and decision drivers your customers use — turned into marketing ammunition.
Outcome
A swipe file of customer language your team can use in ads, landing pages, and sales conversations immediately.
Enquire about this serviceGBP & AI Discoverability Audit
From $499
Is your business visible to AI assistants and optimised for Google Business Profile? We audit your structured data, GBP content, and AI-readable signals to ensure you’re discoverable.
Outcome
A readiness scorecard with specific fixes to make your business discoverable by AI assistants and local search.
Enquire about this serviceCustomer Avatar Blueprint
From $499
Detailed customer personas built from your ad data, reviews, and search queries. Know who your most profitable customers actually are — and how to find more of them.
Outcome
Actionable buyer personas with language patterns, decision triggers, and campaign targeting recommendations.
Enquire about this serviceService Business Growth Check
Three reports designed to work together. The intelligence compounds.
Competitor Intelligence
from $599 separately
- 3–5 competitor deep dive
- Ad messaging analysis
- Positioning gaps & opportunities
- Keyword strategy audit
- Competitor reviews mined for hooks
Landing Page Audit
from $499 separately
- CRO-scored evaluation
- Prioritised fix list
- Message-match analysis
- Mobile performance audit
GBP & AI Discoverability
from $499 separately
- Google Business Profile assessment
- Structured data review
- AI assistant visibility check
- Local search optimisation gaps
Reports individually: $1,597
Three reads plus a Findings Debrief connecting all findings into one action plan.
Not just research docs that sit in a folder
- Actionable fixes your team can implement today
- Competitive gaps mapped to specific opportunities
- AI discoverability fixes for the next wave of search
- Delivered in 5 working days
We'll discuss the scope and make sure it's the right fit before you commit.
Full Visibility. Always On.
No more chasing updates or waiting for monthly PDFs. Your portal shows cost per customer, lead quality, and what's happening right now.
The portal comes with ongoing management — the natural next step after the Growth Check builds trust.
We track the metrics that matter for your type of business
Not all service businesses measure success the same way. We use the right metrics for your industry.
Trades
- Cost per booked job
- Job value by traffic source
- Repeat customer rate
You don’t want more calls. You want more booked jobs at the right margin.
Health & Beauty
- Cost per new client booking
- Rebooking rate by campaign
- Client lifetime value
Not every enquiry becomes a client. We track the ones that do — and optimise for those.
Fitness & Leisure
- Trial-to-membership conversion
- Recurring revenue per acquisition
- Cost per retained member
A $30 trial that becomes a $1,200/yr member is a very different acquisition than one that doesn’t.
Professional Services
- Cost per qualified consultation
- Engagement value by source
- Referral source tracking
A consultation request from someone who’s already researched your expertise is worth ten times a price-shopping enquiry.
From conversation to partnership
Discovery Call
We discuss your business, ad setup, and goals — an honest conversation to see if there’s a fit.
Growth Check
Your first real investment. Three reports that show exactly where you stand: competitor intelligence, landing page audit, and GBP & AI discoverability.
You Decide
The reports are yours. Share them with your team, hand them to your current agency, or act on them yourself. They work regardless of what you do next.
Go Further (If You Want To)
Some businesses want ongoing support. If that’s you, we’ll talk about partnership. If not, you keep everything.
What agencies report vs what actually matters
AI monitors
- Performance around the clock
- Lead quality anomalies
- GBP ranking changes
- Competitor movements
- Follow-up response times
Humans decide
- Bid strategy changes
- Budget reallocation
- Campaign structure
- Landing page direction
- CRM pipeline fixes
You get
- Profit-first reporting
- Real-time client portal
- Flat monthly fee
- Senior expertise on every decision
- Lead quality analysis
Frequently Asked Questions
Ready to get started?
Two ways to take the first step.
I know what I need
Pick a report. $499 gets you a scored, prioritised diagnostic of where you stand. Yours to act on however you choose.
Choose a reportHelp me choose
Not sure if you need a landing page audit, competitor intelligence, or the full Growth Check? We’ll help you figure that out.
Book a free discovery call