The intelligence your competitors wish they had.
profitmates uses AI to uncover competitor strategies, extract real customer language, and map market positioning, giving you intelligence that actually drives decisions.
Most agencies guess. We research.
Most marketing agencies have a pyramid problem. Senior strategists win the business, then hand the work to mid-level account managers, who pass day-to-day execution to junior staff, often offshore. By the time your campaigns are being run, the person who understood your business is long gone.
But the bigger issue isn't just who's running your campaigns. It's what they're running them on. Most campaigns are built on assumptions. No one has properly studied your competitors. No one has extracted the language your customers actually use. No one has mapped where the gaps are in your market. The strategy is based on templates and gut feel, not intelligence.
profitmates was built as a direct response to that model. We deliver systematic market intelligence: competitor analysis, customer language extraction, positioning research. Using purpose-built AI tools that go deeper and faster than any manual process. The result is campaigns built on evidence, not assumptions. And because the intelligence compounds over time, the advantage only grows.
Find where your business fits.
Eight standalone reports. Some are built for every business. Others are tailored to your model.
GBP & AI Discoverability Audit
Service businessesAre AI assistants recommending your competitors instead of you? We audit your Google Business Profile, structured data, and local signals to find out.
A readiness scorecard with specific fixes for local search and AI discoverability.
Landing Page Audit
A scored audit against CRO best practices with prioritised fixes. We evaluate your landing page across conversion drivers: copy, layout, trust signals, mobile experience, and page speed.
Know exactly why your page isn't converting, and what to fix first.
Competitor Intelligence
Deep analysis of your competitors' ad messaging, landing page positioning, keyword strategy, and customer reviews, turned into actionable positioning opportunities.
Know exactly what your competitors are saying, where they're weak, and how to differentiate.
Audience & Creative Strategy
Deep ICP research, voice of customer extraction, 2–3 buyer personas, and 3–5 actionable creative briefs with hooks, angles, and messaging direction your team can execute immediately.
Structured creative direction. Not vague feedback, but briefs with specific hooks and angles.
Voice of Customer Extraction
Customer language extracted from your reviews and your competitors'. The exact phrases, pain points, and decision drivers real customers use, turned into marketing ammunition.
A swipe file of customer language your team can use immediately in ads, landing pages, and sales conversations.
Customer Avatar Blueprint
Detailed customer personas built from ad data, reviews, and search queries. Know who your most profitable customers actually are, and how to find more of them.
Actionable buyer personas with language patterns, decision triggers, and targeting recommendations.
Product Feed Audit
E-CommerceHow many of your products is Google actually showing? We audit your Shopping and Performance Max feeds to find suppressed SKUs, missing attributes, and quality issues tanking your impression share.
A prioritised fix list that recovers lost impressions and improves Shopping performance.
E-Commerce AI Discoverability Audit
E-CommerceCan AI shopping agents find your products? We audit your structured data, product markup, and AI-readable signals to see if assistants can recommend you.
A readiness scorecard with specific fixes for AI shopping assistant discoverability.
Research first. Then strategy. Then execution.
Deep research
We analyse your market, competitors, and customers using purpose-built AI tools, going deeper than any manual process.
Intelligence report
You receive a professional, scored report with specific findings, not generic advice. Every insight is backed by data.
Strategic direction
We translate findings into clear positioning, messaging, and creative direction your team can act on immediately.
Ongoing execution
For clients who want ongoing management, intelligence feeds directly into campaign strategy, creating a compounding advantage.
For businesses that want to know, not guess.
We work best with established service businesses (health and beauty, trades, hospitality, leisure) that are already running ads and want more than reactive campaign management. Businesses where the owner knows their numbers, has clear growth targets, and wants genuine market intelligence behind their marketing decisions.
If you're currently with an agency and suspect you're not getting full value, a single intelligence report is often enough to demonstrate the difference, and opens an honest conversation from there.
What we're not
A large agency spreading junior talent across dozens of accounts
A set-and-forget operation that runs ads and sends monthly PDFs
A percentage-of-spend model that benefits from you spending more
A one-size-fits-all solution. If we're not the right fit, we'll say so