Strategy-led marketing consulting, built around your os
The read tells you what's worth doing. A partnership is us doing it.
We run your Google and Meta ads, act on what your read found, and connect your ads, store, email marketing, tracking and analytics into one os that does real work every week. From $3,000 a month, scoped by what your read found.
- Strategy and consulting first, ads as the engine
- Everything in one partnership, not priced per service
- Markers agreed up front. We're judged on them at the review.
Every partnership starts with an inside read. Begin within three months and the $749 comes off your first month.
How it works
What actually happens, month by month.
The foundation term is three or six months depending on scope. Either way you know the shape before you start.
- The first fortnight
Getting set up
Access to the accounts, the baseline captured honestly, and a kickoff where we agree out loud the markers we'll be judged on.
- The first month
Quick wins
Tracking made trustworthy first, so every number after it is real. Then the visible improvements: the budget leaks, the page friction, the search terms burning money, stronger ad copy in your customers' own words.
- Through the foundation
The foundation build
From fixes to the partnership proper. Campaigns rebuilt where the diagnostics warranted it, the creative flywheel started, and the strategy sessions find their rhythm.
- On a six-month foundation
Compounding
Lighter on new build, heavier on steering. By now the decisions cite your own history rather than best practice, because there's enough of it banked to be worth citing.
- At the end of the term
We check the markers together. No moving goalposts.
What we agreed at the start is what we're measured on at the end, and if something isn't working we say so early rather than saving it for the review. Then three honest outcomes: keep going, take the plan and everything in your accounts and run it yourself, or stop.
What you have at the end of the term: tracking you trust, ad copy in your customers' words, and a regular session where decisions cite your own numbers.
Who it's for
Worth being straight about the fit.
You bring the judgement. We do the work.
Works well if
- You're already spending enough that a strategic partner pays for itself
- You want strategy first, not just someone pushing buttons
- Google or Meta is where your money goes
- You or your team want to stay involved
Probably not if
- You're shopping for the cheapest person to run ads
- Your main channel is somewhere we don't go deep, like Amazon or LinkedIn
- You want one thing fixed rather than an ongoing relationship
If it's that last one, the read on its own may be all you need.
Compare
How a partnership differs.
- Who does the work
- Their team, on your behalf
- Where it lives
- In their tools and their reports
- What you're paying for
- Their time, each month
- Your team
- Kept informed
- Who owns the ad accounts
- Depends on the contract
- If you stop
- Depends on who holds the accounts and the data
- Who does the work
- We build it and run it until you're ready to, with your team in the loop
- Where it lives
- In your accounts, in an os that's yours
- What you're paying for
- A read you can act on, then an os that keeps working
- Your team
- Made more capable, if you want them to be
- Who owns the ad accounts
- You do, from day one. We're given access; the accounts are never ours
- If you stop
- You keep the read, the plan and everything in your accounts
| A typical agency | profitmates | |
|---|---|---|
| Who does the work | Their team, on your behalf | We build it and run it until you're ready to, with your team in the loop |
| Where it lives | In their tools and their reports | In your accounts, in an os that's yours |
| What you're paying for | Their time, each month | A read you can act on, then an os that keeps working |
| Your team | Kept informed | Made more capable, if you want them to be |
| Who owns the ad accounts | Depends on the contract | You do, from day one. We're given access; the accounts are never ours |
| If you stop | Depends on who holds the accounts and the data | You keep the read, the plan and everything in your accounts |
Underneath the work
Your marketing os gets built while we run things.
It connects to what you already run. Your ad accounts, your store, your email marketing, your tracking, your analytics. Wired in and live, not files you send us.
It learns your customers. Who your best ones are, what brings them back, and what normal looks like for you.
It works on what matters most. More of the right new customers, more of them coming back, more each time they buy, or staying longer. It works out which comes first for you, then does the work every week, instead of a report that goes stale.
It answers from your history. After a few months the recommendations cite your own history, not best practice.
More on what a marketing operating system is, and what ours does on a Monday.
Every improvement lands on our own os first. If it doesn't earn its place there, it doesn't reach yours.
- Growth partnership, from
- $3,000
a month · scoped by what your read found
During a partnership the os is ours to run and yours to benefit from. Owning it outright is the next rung, and it's by invitation.
Where it goes, if it goes there
Some partnerships end with you owning it.
During a partnership we build it and run it until you're ready to. When it's handed over we train your team on it and stay close with support and the practical tips that make it useful day to day. Then we shift from running your marketing to keeping the os sharp: new models, new skills, quarterly strategy.
It's by invitation, and it comes down to two things: you want to own it, and you've got people who'll run it once they're trained. That's a decision we'd make together, a long way from here.
Questions
The ones worth asking.
Do I have to do a read first?
Yes, and you'd want to. It's how we work out what a partnership would even be doing, and it's the first thing we'd do anyway.
What's it cost?
From $3,000 a month, scoped by what the read found. There's no rate card, because what you need isn't the same as the business next door. If the partnership starts within three months of your read walkthrough, the $749 comes off your first month.
Who runs the ads?
We do, throughout. It's the engine, not the headline.
What if it's not working?
We'd name it early rather than at the review. The markers we agreed up front are the measure, and we don't move them.
What happens at the end of the foundation term?
We sit down and check the markers together. Three honest outcomes: keep going, take the plan and everything in your accounts and run it yourself, or stop.
Know where you stand. Then decide what's next.
Every partnership starts with an inside read. If you already know you want a partner, that's still where we'd start, because it's the first thing we'd do anyway.